by Nathan Smith | Jul 17, 2025 | AI
AI doesn’t need to be complicated. You just need a 30-day plan. At We Are Gabba, we’ve helped dozens of SMEs go from “no clue where to start” to working automation — in under a month. No jargon. No big software builds. Just smart use of what you already have. That’s... 
by Nathan Smith | Jul 17, 2025 | AI, WhatsApp
Still sending Google Ads traffic to a landing page? Here’s a smarter way. Click-to-chat funnels on WhatsApp are changing the game for SMEs — especially those spending real money on Google Ads. Instead of directing ad clicks to forms that get ignored or websites that... 
by Nathan Smith | Jul 10, 2025 | AI
Not Sure Where to Start With AI? This Fixes That. For most SME leaders, AI feels exciting but vague. You know there’s potential, but you’re not sure where it fits, what it costs, or where to start. That’s exactly why we offer our AI Assessment for SMEs — a half or... 
by Nathan Smith | Jul 10, 2025 | AI, WhatsApp
WhatsApp Is the New Email (Except It Works) If your business is still relying on email to drive engagement — you’re leaving money on the table. Why? Because WhatsApp open rates sit at 98%+, while email hovers between 15–25% (on a good day). That means if you send... 
by Nathan Smith | Jul 3, 2025 | AI, WhatsApp
What to Automate First with WhatsApp: A Quick-Start Guide If you’re new to WhatsApp automation, the options can feel overwhelming. But the truth is: you don’t need a complex build or big investment to get ROI fast. In fact, most SMEs see meaningful results by... 
by Nathan Smith | Jun 19, 2025 | AI
Not sure where to start with AI? You’re not alone. Most SMEs feel overwhelmed — and it’s not because they lack tools. It’s because they don’t know where their best AI automation opportunity is hiding. Here’s the good news: you don’t need to be technical or tear up... 