Disclaimer – there are probably way more that 5 ways chatbots can really help your business. But here we’ve broken down five great examples that you can consider for your own business.
Chatbots are one of the most business-savvy developments to come out of the AI revolution, and there are plenty of reasons to embrace them in your business!
At Gabba our main job as a chatbot agency is you help business understand how chatbots can add value. Here we we take a look at the top five ways they can really work for you.
1.Round-the-Clock Customer Service
Unlike human staff, chatbots work 24/7, able to assist customers with their all-important enquiries around the clock. In our fast-moving age, online really is the city that never sleeps – customers want answers quickly, and chatbots can do exactly that!
This is one reason why chatbots are increasingly replacing other types of customer support, including live chat and helpdesk calls. Customer satisfaction rates can be improved dramatically through the effective use of chatbots.
Remember, this is still a totally new phenomenon for many people, and employing chatbots in your business also promotes a message that you’re on the ball and progressive in terms of using the latest technologies to improve your business and, more specifically, to improve your customers’ experience.
You’re a progressive business; your customers are important to you; chatbots make your customer experience even better; therefore you use chatbots!
2) Chatbots are Great Marketeers Too!
Chatbots are not just about rounf-the-clock customer service, though – they can also be excellent marketeers for your business!
They can easily send out specific offers and discount codes, including highly-personalized tailored offers and individualized ‘push’ notifications, since chatbots can effortlessly access customers’ individual purchase histories.
Your latest products and services can be showcased like this, and in as highly targeted a way as needed. This also makes your customers feel special, by showing them that your business understands who they are and what they need.
Chatbots are also able to reach your entire customer database on social media, and to guide customers effortlessly through your sales funnel, with greatly-increased conversion rate optimization as a result.
Put simply: online marketing just got a lot easier!
3. Consistent Moods, Multiple Languages
Even the very best customer service staff naturally have their ‘off’ days, with low moods, family issues and so on, and this inevitably comes across to your customers during interactions with them. Chatbots, on the other hand, have a consistently bright mood, eliminating the risk of poor customer experience that can happen even with the most dedicated staff.
Equally, it’s notoriously difficult to get great customer service staff who speak other languages fluently, whereas chatbots can be programmed to interact perfectly in a variety of languages. – perfect for businesses that have an international customer base or customers who have other first languages.
These are just two more ways that chatbots solve some very human customer service staffing problems.
4. Reduced Staff Costs
Good customer support teams cost money – the best involve experienced, committed, well-salaried staff.
Chatbots, on the other hand, do exactly the same work but faster – and for a one-time investment.
Having chatbots deal with the majority of your customer queries means you can reduce the cost of customer support staff, perhaps retaining a skeleton customer services team for more complex customer queries.
The result: an improvement in your business’s bottom line.
5. Making Your Customers’ Lives Easier
Finally, chatbots can make your customers’ lives a lot easier – and everyone wants that! They have an extensive ‘personal assistant’ facility, simplifying tasks for customers and saving them time and effort, as well as adding real value to purchases by recommending associated services, travel tips, fashion recommendations and so on. All of this can be tailored to your own business’s offering and your customer base.
Thanks to various chatbots out there, people can now order food directly from brands such as Subway, for example, and Mastercard customers can immediately see how much they spent each month, and what they spent it on, thanks to Mastercard’s Facebook Messenger chatbot.
These brands are already wise to the great advantage of making their customers’ lives easier through chatbots. What are you waiting for?
