Client Journeys
At Gabba, we live and breathe chatbots. But that’s not usually the case for our clients, who are entering a brave new world of cutting-edge AI to help grow their organizations.
With this in mind, we work to a three-step process with our clients across many different sectors, offering insights, reassurance and trusted collaboration to ensure they get the chatbot they want – and more.
Step 1: Define Client’s Goal
You could be looking to grow subscribers to your brand, drive sales, gather customer or member feedback, segment users, schedule appointments, make bookings, offer 24/7 customer service or downloadable resources, or drive traffic to your landing pages … the possibilities are endless, and our bespoke chatbots help organizations with all of them!
The starting point for all of these is to define our client’s goals with creativity and flair, and to really take time over this so that those aims accurately reflect where the client needs to be going.
In some sectors, chatbots help ease the load of repetitive tasks, freeing up staff to focus on their core skills. In the legal sector, for example, complex legal enquiries will always require human input from real-life lawyers, but chatbots can do so much to free legal professionals up, as is evidenced by our client Weightmans LLP:
“With law firms, there are so many areas of the business where chatbots can be harnessed to great effect, most obviously in the on-boarding of customers prior to initial meetings, but also many repeat queries where chatbots come into their own as a great time-saver.” – Chris Stewart, Digital Manager, Weightmans LLP.
Step 2: Design and Build Chatbot
Chatbots help you simulate human interaction and automate responses 24/7.
We design and build intelligent chatbots that drive engagement and grow sales, across industries from e-commerce through law firms, cosmetic dentistry, mortgage brokerage and the world of insurance to restaurants and theme parks. You name it!
Our chatbots really add value across entire organizations, from sales support right through to recruitment.
Award-winning recruitment outsourcing specialists Omni RMS approached Gabba to develop a chatbot that would help them communicate with and engage graduates, with the added benefits of reducing costs in Omni’s own graduate recruitment processes and improving conversations with stakeholders:
“We couldn’t be happier with introducing chatbots into our recruitment process. Gabba have been a fantastic agency, and they really gave us a great level of insight and understanding throughout the whole process.” – award-winning recruitment outsourcing specialists Omni RMS.
Step 3: Execute Client’s Chat Marketing Campaign – Transparently!
The return-on-investment goal for each of our campaigns is one of the key metrics we work to and share with our clients. This is revised, refined and improved at every stage of the chat marketing campaign, with a laser-sharp focus on results.
Equally essential to every campaign we run is clear and concise reporting back to our clients. In designing and implementing our chatbot campaigns, we’re working to very defined and measurable goals – so transparency is crucial to the great working relationships we enjoy with our clients.
Chatbots at their best should re-define the way organizations market themselves, and one of the reasons we love our job is that we see this happening all the time!
Norton Insurance offered tasked Gabba with designing chatbots for both their website and Facebook page:
“We’re very confident that our web and Facebook chatbots will revolutionize how we market ourselves, reaching people in ways we’ve never been able to before.” – Amber Coakes, Head of Marketing and Communications, Norton Insurance.
