WhatsApp vs Email: The Response Rate Battle
For decades, email has been the backbone of business communication. But things have changed. People are overwhelmed, inboxes are flooded, and even the best-crafted emails are ignored or delayed. Meanwhile, one platform consistently delivers response rates email...
5 AI Quick Wins That Don’t Require Any Developers
AI doesn’t have to mean “big spend” or “months of dev time.” If you’re a UK-based SME, you can unlock real value from automation right now—without writing a line of code or hiring an engineer. At We Are Gabba, we help businesses move fast. Whether it’s a WhatsApp...
7 Everyday Tasks You Can Automate with WhatsApp
WhatsApp isn’t just for messages—it’s your new business assistant. From customer service to recruitment, here are 7 tasks you can automate today without hiring or coding. 1. Auto-respond to Customer Queries (24/7) No more delayed replies. Use a chatbot to instantly...
The Real Cost of Ignoring Automation in 2025
If you're still running on manual tasks and human follow-ups, 2025 is the year you're officially falling behind. Automation isn’t a future threat—it’s a present edge. And ignoring it could be costing your business thousands each month. What “Doing Nothing” Really...
How WhatsApp Chatbots Are Replacing Job Application Forms
Let’s be honest: online application forms are the worst. They’re clunky, long-winded, and mobile-unfriendly — especially for candidates on the move. In volume recruitment, that means lost leads. If a warehouse worker sees your ad but has to wrestle with a form on...
How WhatsApp Chatbots Are Transforming SME Customer Service
Most small and mid-sized businesses struggle to deliver fast, consistent customer service. Teams are stretched thin, response times lag, and every missed message is a lost opportunity. Whether it’s answering product questions, handling complaints, or providing...
3 Ways Chatbots Are Quietly Rescuing Recruitment Teams
Recruitment teams are under more pressure than ever. High-volume roles, ghosting candidates, and endless admin are burning out internal teams. But the cavalry has already arrived—and it's shaped like a chatbot. In 2024, recruitment chatbot automation is helping...
Why Plugging WhatsApp Into Your CRM Is the Smartest Automation Move in 2025
In 2025, businesses are flooded with tools promising to streamline operations — but few actually reduce admin, boost response speed, and win back time. One exception? WhatsApp CRM integration. If your business still relies on email, forms, or back-and-forth...
Why WhatsApp Is Quietly Becoming the Most Powerful CRM Integration Tool
For years, email and web forms were the default tools for capturing leads and syncing with CRMs. But those days are fading fast. In 2025, more businesses are discovering that WhatsApp—yes, the same app you use to chat with friends—is becoming their highest-performing...
7 Surprisingly Powerful Ways Businesses Are Using WhatsApp Bots (Beyond Customer Service)
When people think about WhatsApp bots, they usually imagine basic customer service tasks: answering FAQs, maybe booking appointments. But the most forward-thinking businesses are doing much more. With open rates near 98% and interactive features like quick replies,...
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